Case Studies

Proof, with the numbers attached

Every engagement below started with a specific constraint. Here's what changed, how we changed it and what it produced.

Selected work

Six engagements, six different constraints

Names and figures are representative of the outcomes we deliver for clients across our portfolio.

Healthcare

Northlake Orthopedics

412% organic patient inquiry growth in 11 months

A 6-location orthopedic group was invisible for its highest-value procedures. We rebuilt information architecture, launched location clusters and modernized intake.

Organic traffic: +318%
Patient inquiries: +412%
Cost per inquiry: -57%
Revenue influenced: $4.2M

Before: Ranked outside the top 50 for 78% of priority procedure keywords; 41 inquiries per month.

After: Top-3 rankings across 64 priority terms and a fully automated patient intake workflow.

eCommerce

Harbor Lane Outfitters

Scaled DTC revenue 3.1x while improving blended ROAS

An apparel brand plateaued at $180K/month. A creative testing system plus lifecycle email unlocked profitable scale.

Revenue: 3.1x
Blended ROAS: 2.9
Email revenue share: 31%
CAC: -38%

Before: Blended ROAS of 1.7 with 82% of spend on a single fatigued creative concept.

After: Nine winning creative concepts in rotation and email driving 31% of revenue.

Law Firms

Kessler & Associates

Cut cost per signed case by 61% with intent-led paid search

A regional injury firm was overspending on broad terms. We rebuilt account structure and imported signed-case conversions.

Cost per case: -61%
Signed cases: +143%
Lead quality: +2.4x
Wasted spend: -$212K

Before: $1,840 cost per signed case with no offline conversion visibility.

After: Bidding directly to signed-case value with an AI-assisted qualification agent.

Manufacturing

Vertex Industrial Systems

Built an RFQ engine that added $6.8M in qualified pipeline

A precision manufacturer relied on trade shows. We built a technical content engine and CRM-integrated RFQ flow.

Qualified pipeline: $6.8M
Inbound RFQs: +0 → 74/mo
Sales cycle: -22%
Organic sessions: +264%

Before: Zero inbound RFQs; pipeline entirely dependent on three annual events.

After: Consistent inbound RFQ flow with lead scoring routed to regional reps.

Education

BrightPath Academy

Filled enrollment 6 weeks early with lifecycle automation

A private K-12 network needed predictable enrollment. We mapped the family journey and automated every touchpoint.

Enrollment: 100%
Tour bookings: +187%
Response time: -99%
Cost per enrollment: -44%

Before: Manual follow-up with a 19-day average response time to inquiries.

After: Sub-5-minute response with nurture sequences per grade band.

Real Estate

Summit Ridge Homes

Doubled qualified buyer leads across three new communities

A homebuilder launching three communities needed local dominance fast. We shipped a new site plus geo campaigns.

Qualified leads: 2.1x
Cost per lead: -46%
Appointment rate: +68%
Sell-out speed: +3 mo

Before: One generic site with no community-level landing pages or tracking.

After: Community microsites, call tracking and a live sales dashboard.

Projects Delivered

Client Satisfaction

Businesses Served

Years Combined Experience

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